Open for opportunities
Bharath Reddy
Full-Stack & Software Engineer
Florence, Italy · 4+ years · Building high-performance digital ecosystems for luxury brands — from custom backend systems to immersive guest-facing apps.
bharath.php
PHP
JavaScript
Python
JSON
core competencies
Full-Stack WordPress
Custom themes, plugins, RBAC, AJAX systems, staging and production pipelines.
WooCommerce Engineering
Multi-currency, payment gateways, shipping APIs, checkout optimisation, coupon automation.
Custom Plugin Ecosystems
HR systems, booking tools, guest management, form automation and CRM integrations.
Luxury Hospitality Apps
iPad and web concierge apps, onboard service platforms and destination guides.
API Integrations
FedEx, Brevo, Campaign Monitor, GA4/GTM, PayPal, Aelia and REST APIs.
Infrastructure
Hosting, DNS, SSL, Cloudflare, MySQL, security hardening, backups and disaster recovery.
experience
2025 — Present
Florence, Tuscany, Italy — On-site
Sole developer owning the complete digital ecosystem of a luxury 5-star Tuscan resort group — 9 high-end hospitality and lifestyle brand sites running in a live environment. I build and maintain everything: 8 custom WordPress plugins (HR dashboard, guest manager, 72h pre-arrival automation, careers portal, WooCommerce coupon systems), 3 guest-facing apps (LHW Digital Concierge, Satori Yacht & Borgo iPad apps) and Michelin-starred restaurant booking via the Fork API. Full WooCommerce architecture — multi-currency (Aelia), FedEx & PayPal, dynamic pricing — plus all hosting, DNS, SSL, MySQL, Cloudflare, staging pipelines and security.
PHPWordPressWooCommerceMySQLREST APIReact.jsGA4/GTMCloudflare
2023 — 2024
Freelance Web Developer
Remote
Designed, developed and maintained custom web applications and enterprise software for clients across logistics, manufacturing and FMCG. Delivered warehouse automation systems, workflow tools and bespoke business applications — owning end-to-end delivery from requirements gathering through deployment, debugging, performance optimisation and ongoing client support.
React.jsJavaScriptPHPMySQLREST API
2021 — 2023
Software Developer · ITD Srl — Bergamo
Bergamo, Lombardy, Italy — On-site
Built and deployed an automated warehouse management system supporting end-to-end logistics — inventory tracking, order processing and workflow optimisation — for enterprise clients including Nestlé, Welspun, Rothoblaas, Multifrigo, Dakota and Simplot. Handled performance monitoring, log analysis and incident resolution for high availability, plus A/B testing, usability analysis and QA validation.
PHPMySQLJavaScriptjQuery
featured projects
live websites
Live ↗
Borgo Santo Pietro
borgosantopietro.com
WordPressPHPGA4/GTM
5-star luxury resort — Fodors Finest Hotels 2025. Complete infrastructure and management.
Live ↗
Seed to Skin
seedtoskin.com
WooCommercePHPFedEx API
Luxury skincare e-commerce — multi-currency, partner portals, custom plugins.
Live ↗
Saporium
saporium.com
WordPressFork APIWPML
Michelin-starred restaurant — 2 locations, booking system, bilingual EN/IT.
Live ↗
Satori Yacht
satoriyacht.com
WordPressBrevoWPML
Luxury Mediterranean sailing charter — 5-star boutique, full management.
Live ↗
Borgo Santo Pietro Wines
borgosantopietrowines.com
WordPressPHPGA4
Organic wine brand — Wines, Vision, Vineyards, Bottles.
🍝
COMING SOON
Launching Soon
Trattoria sull Albero
trattoriasullalbero.com
WordPressFork API
Pre-launch build — booking, Fork integration and go-live.
🏨
COMING SOON
Launching Soon
La Locanda del Borgo
la-locanda-del-borgo.com
WordPressGA4/GTM
Full build — WordPress, DNS, SSL, Google Workspace, multilingual.
guest apps
LHW Digital Concierge App
Web · MobileGuest-facing web app for Borgo Santo Pietro — guests browse Dining, Spa, Activities and Housekeeping and submit service requests from their room via custom forms with room-based routing.
PHPReact.jsREST APIMySQL
Satori Yacht Guest App
iPadGuest-facing iPad app for the luxury Satori sailing yacht — Water Toys, Dining, Spa and Wellness, Lifestyle, Concierge and Mediterranean Destinations with music integration and cross-app navigation to Borgo App.
WordPressPHPiPadREST API
Borgo Santo Pietro Guest App
iPadGuest-facing iPad app — At Borgo covers gardens, spa, dining and activities. Beyond Borgo covers Tuscan countryside excursions. Music integration and cross-app navigation to Satori App.
WordPressPHPiPadREST API
custom plugins built
Borgo Careers + HR Dashboard
Borgo
Complete recruitment system — post jobs, review applications, download resumes and send automated HR emails.
Job posting with requirements and benefits
Application inbox with filters and search
Resume upload with secure HR download
Auto confirmation and rejection emails
Rate limiting and honeypot anti-spam
Guest Manager System
Borgo
Hospitality CRM — add guests, send pre-arrival form links and track completions.
Guest database with name, email and arrival date
AJAX dashboard — instant updates
Unique pre-arrival form link per guest
Live form completion tracking
Bilingual EN/IT emails via Brevo
Pre-Arrival System (72h)
Borgo
Branded 72h pre-arrival emails in English or Italian with directions and concierge details.
Branded Borgo HTML email with logo
Full EN/IT bilingual templates
Mr → Sig. Italian title translation
Auto CC to concierge team
Property Coupon Generator
Seed to Skin
Partner hotel portal — auto-generates unique WooCommerce discount coupons for guests.
Multi-property login with sessions
Auto WooCommerce coupon per registration
Protected portal with redirect
Coupon via branded Brevo email
Skin Consultation + Coupon
Seed to Skin
Bilingual consultation form that auto-generates a discount coupon on every submission.
Collects skin type, concerns and treatments
Custom MySQL database for submissions
Unique coupon emailed on submit
EN and IT bilingual shortcodes
Partner Application Form
Seed to Skin
B2B application for spas and retailers with full internal review and approval workflow.
Company, services, rooms and brand info
Pending, reviewed and approved status
Review workflow with notes
AJAX submission
WooCommerce + Campaign Monitor
Seed to Skin
Generates 30% WooCommerce coupons and adds subscribers to Campaign Monitor lists.
STST30_XXXX codes — 90 day expiry
Campaign Monitor API integration
Duplicate prevention
Branded Brevo email
Custom Staff Login Handler
Seed to Skin
Whitelist AJAX login for approved staff — portal access, wp-admin blocked.
Pre-approved staff emails only
AJAX login — instant
Staff blocked from wp-admin
Case-insensitive matching
tech ecosystem
Frontend
HTML5 / CSS3 / SCSS
JavaScript / ES6+
React.js
jQuery
Backend
PHP 8+
MySQL
WordPress Core
WooCommerce
APIs & Integrations
REST APIs / JSON
FedEx API
Aelia Currency
Brevo
Campaign Monitor
GA4 / GTM
PayPal
Shopify
Tools & Infrastructure
Git / GitHub
Linux / CLI
Cloudflare
DNS / SSL
Google Ads / CRO
Figma / Adobe XD
Let's build exceptional products
Florence, Italy · Remote worldwide · Responding within 24h